When a prospective customer hears about your business one of the first places they do pre-research on you is they look for your website on Google. A website that is not mobile friendly, disorganized, or looks out of date is going to push your potential customers toward another business more than it is to convert them into actual customers for you. According to Google, 61% percent of potential customers will leave a website they have trouble using on a mobile device and 40% percent go to a competitors site instead. Your website has to be more than just a collection of pages with information on them. It has to be an online sales funnel that is designed to convert leads into paying customers. If your website is not done well, then none of the other things you do will work. Not even T.V or radio ads because people are looking you up online.
Is your website Mobile-Friendly?
In October 2016, mobile traffic began its dominance over desktop traffic, and it hasn't shown any sign of slowing down. As of 2019, mobile accounts for 79% of all web traffic. This means that people are viewing the desktop version of your website only 20% of the time. What if your site doesn't perform well or look right on a mobile device? Studies show people have no patience for bad mobile experiences. They will simply leave and never recommend you or your business.
Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead.
-McKinsey & Company
A Mobile-Friendly Website Can Help Your Google Ranking
When deciding how to rank your website in search results, mobile usability is ranked as the third most important of all the factors by Google. In November 2016, Google announced: That it would index mobile versions of websites before desktop versions. What does this mean? Google is going to take its ranking indicators from the mobile version of your website, not the desktop version. This can and will affect your rankings on Google moving forward if your site is NOT Mobile-Friendly. It's been nearly a decade since Google declared itself a "Mobile-First Company." Since 2010, Google has made it very clear that the future is mobile and they are at the forefront of the "Mobile Revolution".
At the end of the day, if you’re not on the first page of Google, you’re losing sales to your competitors. A whopping 97 percent of people DON’T click past the first page of results. Can you think of the last time you did?
If the [Google] bot finds that your site is hostile to mobile users or loads very slowly, you’re definitely going to lose rank.
CEO of Ignite Visibility
Mobile-Friendly Websites Improve Your Bottom Line
Need more proof that having a Mobile-friendly site is good for business? A recent case study for a shoe company named "Offspring" showed that by taking a mobile-first approach in designing their website increased their Google ranking by 77.59%. This didn't just increase their ranking, it also increased their mobile conversion rate by 15.19%. Just by making their website easier to use on mobile, they kept more visitors on their site, and ultimately generated more sales.